Stenopan
Reliability, durability, safety
The erection of walls is just as necessary as building bridges. However, new bridges are always talked and written about, but the walls are undeservedly deprived of attention.
Client
Wall panels manufacturer
Challenge
Develop a concept of the company's brand, aimed at a certain range of target audience and reflecting the nature of the product - wall panels. Create a corporate identity that is consistent with the spirit of the company. The brand should orient on the russian market
Brand Idea
The plant's products are oriented to the people who appreciate the quality of products. Reliability, durability and safety are the main values that the company represents in its products.
Solution
The name is formed by combining the words "wall" and "panel" in russian language (“stenovye paneli”).
Within the framework of the concept, the image of the company is a “reliable partner with a serious approach to work”. Modesty and brevity of the brand logo allows to place it on any visual media.
There is an association with russian name Stepan in the brand name. Stepan is like an old, reliable comrade for russian consumers.
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