All this staff
The piano keys remain keys without the piano, while the piano itself becomes a just a cumbersome box. But can a key without a piano create musical magic?
Complex rebranding project. Our challenge was to refresh the concept of positioning, including the development of a new brand name. The purpose of the new image is to create a positive perception of the brand by the target audience.
A modern, dynamic, expert company in the field of recruitment for Russian and foreign enterprises.
Creation in the minds of target audience the image of a universal recruitment agency of a wide profile. The prefix "Re" indicates a repeated, renewable, reproducible action, like regeneration, reconstruction, etc. “Kadro” comes from russian word “кадры”, meaning staff, employees.
New logo of the company reflects the structural subordination, representing an abstract scheme of the organization and various relationships within it.
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