Нео Авто // Neo Auto
Auto services provider
Everyone who does not have a car wants to buy it. Everyone who has a car dreams of selling it. And he does not do it just because if he sells, he will have no car at all. © "Beware of the car!", USSR comedy film
Нео Авто // Neo Auto , provider of a complex of auto services, Russia
Create a capacious and understandable image of the company that causes respect from the target audience. To reflect the whole range of services of the company in its visual image.
Neo Auto is positioned as a large company that provides comprehensive support to motorists - registration, insurance, parking, evacuation, purchase and sale. Different services are provided by the company's separate units.
The basis of Neo Auto's style was the Möbius band, designed as a road.The Möbius band traditionally symbolizes infinity or permanence. The short, but capacious names of the divisions developed by us ("Защита/ Protection", "Охран//Security", "Спас//Insurance", "Торг//Purchase") in combination with the name Neo Auto give the client a clear idea of the scope of the company's competence.
Each Neo Auto division has its own color, which simplifies a number of actions of the client (for example, searching for the desired business card). Color differences show the presence of a certain structure within the company.
Mystics call the Möbius band a symbol of the dual perception of the one. Möbius band seems to speak of interpenetration, interconnectedness and infinity of everything in our world.
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