Empire of knives
Knife Company
The instincts of the hunter and the getter can not be hidden behind elegant suites , nor expensive car, nor laptop screens. Human nature always stretches to the nature of the world, and the true freedom lies in this unity.
Client
The Company is the largest distributor of сutlery by russian and foreign manufacturers. It works with brands like Victorinox, Tramontina, S.O.G., Claude Dozorme, Cold Steel, etc.
Challenge
To create a new corporate style for the specific target audience — “neo-nomads”. These are hunters, fishermen, tourists and sportsmen. These are people who travel and explore.
Brand Idea
The sign is based on the shield and crossed spears. Shield is the symbol of protection, shield and sword — symbol of solar disk and rays. In pagan religion a special cult shield was revered as a sacred sign of divine protection.
Spear is a sacred symbol of power. It is one of the symbols of the world axis and also emblems masculinity. The shield and spears together signify the defence of Freedom.
Solution
Style is quite ascetic. It’s conditioned by the inner attitude to world of a man. Of a man, living in a harmony with the Nature. Of a man, giving preference to spiritual goods, not material ones.
EMPIRE in translation from Latin language means “power” (imperium). Brand name is a kind of reference to the depths of the history of empires: Genghis Khan, Roman, British, Russian, Japanese, Inca Empire …
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